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Thursday, 8 September 2011

The big Fruit being 'Cook'-ed

Recently, as many of you know, Steve Jobs resigned as the CEO of Apple and gave the job to Tim Cook.

To many people, including myself, this came as a surprise. Steve Jobs was a great cool guy, he had many achievements and he was a CEO like none other. In simple words, Steve Jobs was the Michael Jackson of Apple Inc.

Now today, rather than talking about the achievements of Jobs, which is simply amazing, we will be talking about the company’s future.

Today, everywhere you turn, you will see someone with a rectangular like phone in either black or white, i.e. the iPhone 4. And almost every time you sit on the bus, you see someone carrying a thin black book with a large touch screen, i.e. the iPad.

Apple Inc, in the last decade, has shown that it is indeed the most innovative company out there. Their ‘i’ products, like iPod, iPhone and iPad, have proven this and have started the biggest buzz and rivalry in mobile/telecommunications companies. Every telecommunications company, Google, RIM, Samsung etc., has “copied” Apple and have produced a touch-screen smartphone and/or a tablet. The reason why I say copied in quotations is that it is not really the patent I am talking about but the products are very similar to the iPhone and iPad.

And because we, as consumers, have given the iPhone and the iPad a big hype, which I believe is well deserved, it is very hard for other companies to actually live up to a hype like that and make a product that the consumer might buy, or even consider to buy. This has proven to be very crucial for the competing companies, and now, even Apple.

The competing companies, i.e. Google, RIM, Samsung, need to start thinking “outside” the box, which is what Apple did.

And for Apple, the biggest questions today are: as consumers, should we be concerned or excited for the future of Apple under Tim Cook? And what does the future of Apple hold?

It would be hard for me to give you the exact answers to those questions today. But I will give you an answer today for sure.

Should we be concerned or excited?

This is probably the biggest question Apple Inc has to deal with right now because everyone knows that there will be changes to Apple Inc going from Steve Jobs to Tim Cook. And based on the fact of what those changes might be, then and only then, will you get a real answer to this question.

In my opinion, I think we should be excited about the future of Apple. The reason why I say this is because Apple has made the mobile world what it is today. If it weren’t for the iPhone and the iPad, we would probably not have had a Blackberry Torch or a Samsung Galaxy X II. Since Apple has created this buzz, in the mobile world, it will be really hard for them to hit a phase where the consumers, us, will not like Apple or even be concerned about their products.

Apple is known to create many great products and actually live up to the hype it gets and I am sure they will keep doing this as well. Tim Cook is not new to Apple, and not new to being a CEO, he was an acting CEO when Steve Jobs was recovering from his cancer. Tim Cook knows what Apple means to the world and most of all, what Apple means to the technology world.

Cook has yet to prove himself and I am sure he will, and he will master at it as well. Although, there will be differences between Cook and Jobs, which some people might hold it against Apple, I believe Apple will still be the Apple we want with Cook.

What does the future hold?

Again this is very hard to say as I do not work in Apple nor do I have any inside connections with any Apple employees.

There have been speculations that Cook has been thinking of making Apple go into the printing industry. I don’t think this is true, and even if it is true, I don’t think it would really give the Apple consumers something to be worried about because even if Apple does go into the printing industry, the mobile industry is so big, one of the reasons is Apple, that even if Apple wanted it could not leave the mobile industry.

The only question to be worried about here is what products will Apple come up with now?

Will they keep the iPad and the iPhone or will they bring new and different products?

I believe they will stick with the iPhone and iPad products and bring new technologies and ideas and features to those products for a long while before they actually go into having a different mobile product in their company.

All in all, the Apple under Cook will definitely be different than that of the Apple under Jobs. How different? I don’t think a lot because all the Apple employees have the same idea of what the mobile industry is to the world and what Apple is to the mobile industry and this fact will keep Apple as one of the most admired company in the world for a while, if not THE most admired company.

The only way Apple can actually fall out is if the competing companies start thinking outside the box, which Apple is really good at doing, and Google seems to be getting good at it.

So there you go friends, don’t be afraid of the future of Apple, rather be excited as to what cool products will we get to see next from them.

Hope you guys enjoyed reading this.

Comments, questions and suggestions are always welcome and appreciated.

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Thank you

-Ahmad Ebadi aka TRTG

Image Source: Cult of Mac - http://www.cultofmac.com/